Before design can begin on your new website, we need to create the information architecture. This information is used to determine site objectives, target audiences, purpose and function to ensure an effective website that meets and exceeds your expectations.

Company Name

Client

First Name

Last Name

Email Address

Phone

Who are your principal audiences you want to reach

Be specific.

Prioritize these audiences:

Primary : the audience that is the main focus of your site. We will optimize site for this group. Secondary: Audiences that are important, not critical.

What sets your company apart from the competition - Your core strength

What problems does your business solve for customers?

Think in terms of benefits your company provides as opposed to the services offered.

Why are you creating this website?

What are your expectations in creating this website?

Making an existing site more intuitive or easier to use; Explain and promote services; Gathering customer feedback; Attracting new audiences; Sell products; Reducing phone calls; etc.

What specific functional requirements do you want included in your website?

Do you need a search tool? Downloadable PDFs or interactive forms? Events calendar? Online sign up for events? Use as intranet for internal communications?

Why will your customers come to this website?

Will they be coming to download specifications? Purchase Products? Educate themselves? Interact with company experts? etc.

Will you require E-Commerce to sell products? If yes, how many products will you offer?

List content areas of website

This is done by listing all of the important questions a visitor would want to know from your website. These "questions get reworded into 2 or 3 word content areas. "what does your company do" would become "about us" or "mission" -- "How do I get to your office" becomes "directions"

Who will maintain and update website?

Will this be you or someone in your office? Masik Graphic Design?

When do you want your website live?

Do you have copy available for your content? Or is copywriting needed?

Do you have photos to provide?

Please list some keywords that would be relevant to your business. These words can be used for coding to aid in search engine ranking and when searching for stock photography for the website.

Any social media accounts to link?

Facebook, twitter, etc. If yes I will need to the URLs to these accounts.

What is your existing web address, if any?

If you don't have a web address already, list a few web addresses you would like, in order of preference.